When digital marketing is what you do for a living, you often take for granted that probably 99% of people who use YouTube are NOT professional marketers. They’re just people who use YouTube for fun and as a place to share videos with friends and family. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff.
One thing I’ve been curious about from a video SEO standpoint is captions. Logic tells me that if you upload your own caption file to the video, YouTube would use that to discern what your video is about and use that info in how it ranks your video in the results. I’m running an experiment on one of my YouTube channels right now to see if they have any effect on views over time. We’ll see!
Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
Brian, When a person subscribes to your YT channel as a result of watching a video, does it matter if they subscribe while Watching the video, or after the video is finished? What about subscribing after only 1 minute of the video or half way through? Does the timing matter? (You had mentioned if they subscribe after watching one of our videos it helps the video rank. I have known that but always wondered if it helps if the video is finished or not?)
Anyway… I’ve been pulling out all the stop to get my Youtube videos ranked, but NOTHING is working. I have just realised though that all of my purchased, drip-fed, high-retention views are from mobile devices. Is this why I’m nowhere to be seen on Google’s SERPs? Also, do you have an e-mail address I could contact you at? I don’t want to take over your comments section single-handedly lol.
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Well, I know you’re “walking the talk” because I found this on the first page of Google while I was looking for ways to promote my family’s new YouTube parody channel! I really appreciate your tips and your videos are really professional. My question is, how do the “rules” differ for promoting funny videos? Are there good places you know of to post those? I know you’re crazy busy but I’d love to hear your advice!
But sometimes there are site-wide technical issues that get in your way of ranking on Google. Luckily, fixing technical issues is not a required step for every single piece of content you create. However, as you create more and more content you should be aware of duplicate content, broken links, or problems with crawling and indexing. These issues can set you back in search results.