Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
1) Youtube Keyword Research - When you're creating a Youtube video you must create the video with a purpose. Randomly making a Youtube video without doing any keyword research will NOT rank your video on the first page of youtube in 24 hours or less. Follow what I teach you in this video and if you would like to leverage the tool that helps you do keyword research for all your youtube videos then i've left the link above.
Just for the record I offer a video ranking service both for YouTube and Google. So I know a little about vseo. If you have a brand new product you can throw tons of backlinks to it as long as it looks natural. Google has no idea how this search term will perform so it would be unfair to penalize you. Hopeton you gotta remember Youtube is not just a video site it’s also the 2nd largest search engine and a pretty huge social site. When was the last time you watched just 1 video on YouTube?
WOW, That’s what i’d call a detailed, step by step guide. I have one question though. When you promote your youtube video (aka building backlinks), have you noticed if it affects it’s rankings inside youtube? Of course if a video is displayed on google it certainly has more views and likes which can affect it’s rankings inside youtube search engine, but i’d like to know if simply by building links on it, i will see positive results inside youtube.

Hi Brian, Thanks for sharing your insights on youtube SEO. I recently had my video go viral (it has gotten almost 145,000 views on YouTube and Twitter within a week). The tipping point seemed to be that it was tweeted out by someone as “The Worst Ad on YouTube.” Strangely this person does not have that many followers but it seemed to pick up a tremendous amount of views very quickly. I was running Adwords and Facebook campaigns, but at a pretty low level. Any insights?


Hi dean , thanks for his information before. I am trying to rank my youtube. Right now , I became the No. 1 video on youtube search. But I have not reached page one on google search. Especially after I type my keywords in google.com there are many competitors i slap in page 2-3. but when i type in my keywords google.co.id, I am in position 10 page 1.

Hi dean , thanks for his information before. I am trying to rank my youtube. Right now , I became the No. 1 video on youtube search. But I have not reached page one on google search. Especially after I type my keywords in google.com there are many competitors i slap in page 2-3. but when i type in my keywords google.co.id, I am in position 10 page 1.

Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.


Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
WOW, That’s what i’d call a detailed, step by step guide. I have one question though. When you promote your youtube video (aka building backlinks), have you noticed if it affects it’s rankings inside youtube? Of course if a video is displayed on google it certainly has more views and likes which can affect it’s rankings inside youtube search engine, but i’d like to know if simply by building links on it, i will see positive results inside youtube.
What about subtitles & closed captions? I see in one of your comment replies that you’ve uploaded transcripts of your videos but looks like Youtube has 1 spot for transcripts and another for subtitles/CC. Have you tested both transcripts and subtitles/CC? Also, I know the difference between subtitles and CC but there doesn’t appear to be anyone that’s tested once vs the other. Might be something to test.

Awesome post! It turns out that one of my videos ranked just by following your instructions on video and description optimization. I didn’t even get around to Vagex! I’m sure that if I can rack up more likes and blast a few links(I don’t need to ATM, it’s pretty high in G anyway), I could do even better. I may just set up a few affiliate link videos(out of my niche) as a side income. Plain awesome, man.


Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.

Great content! I’m just wondering about the minimum length of 5 minutes. Do you have any numbers on how many people use the filter ‘short < 4 minutes' option when searching? I use it a lot myself. For me, that is a reason to keep my videos under 4 minutes where possible. Also, if you make your video longer than 5 minutes just for the sake of length, it can hurt the user experience. What are your thoughts on that?

Hey Brian, thanks for the great information. Most S.E.O (Trainers) leave out a lot of useful information leaving me stuck but not you man. I already signed up for the checklist and ready to work hard. I’m starting a beauty channel and beauty blog and we both know I need all the S.E.O tips that are around lol. Thanks again and looking forward to read more of your great content!
These are all great. I am working on implementing most of these. My biggest issue is my site is brand new (2 months). I am ranking for a lot but seem to be limited because, I am assuming, google will not give enough trust to a new site. What should I be doing to overcome the newness of my site? I buy houses in the Dallas Fort Worth area and if you are not number 1 on google then you might as well be on page 10! Any advise would be well received and please keep up the great work!
Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
This logic is excellent. I’m curious as to how well this would work for a film teaser as opposed to an ad or how-to video? Are there any steps one should alter a bit to provide SEO for the teaser? Luckily, I have several different directions I can go with keywords and for a film teaser, it can easily be linked to how-to video keywords. Even though it’s technically advertising for the film, the video is of a mock cooking show on how to bake old fashioned pies, as that’s what these characters do in my film…lots of SEO opportunities that most film teasers wouldn’t normally have! Any further insight would be MUCH appreciated!
Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.
Well you always write about the keyword “SEO” while giving YouTube examples. How can it help to YouTubers who don’t have any blogs or website (in step 3 – description part)? You could have given examples of YouTubers who are in entertainment industry as well because the people who visit your site are not necessarily webmasters. They could be anyone.
It good to see someone out there is genuinely trying to help out others to achieve their dreams and goal. Me and my husband have recently started a youtube channel by the name of “foodeasywithsana”. It is a channel about cooking. It has been so hard to get subscribers and views. We are trying to engage audience on many different social networking platforms but the response is very slow. Please can you help us out here. We are lost rightnow.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

Anyway… I’ve been pulling out all the stop to get my Youtube videos ranked, but NOTHING is working. I have just realised though that all of my purchased, drip-fed, high-retention views are from mobile devices. Is this why I’m nowhere to be seen on Google’s SERPs? Also, do you have an e-mail address I could contact you at? I don’t want to take over your comments section single-handedly lol.
Meh, I disagree with your theory about using less tags. You should use all 500 characters for optimal results. There is no proof that likes/dislikes does anything to the SEO. I’m sure that is more for the content makers info and viewers warning. The description can be up to 5000 characters. Best to post your other video links. You have no proof of anything, noone does, we can only guess how youtube seo works..
Hey Brian and Alex, the backlinks doesn’t necessarily help your YouTube rankings, but backlinks from other videos and channels are a big part of the YouTube algorithm and Google rankings is a part of YouTube algorithm as well. What really helps is higher PR backlinks and front page Google rankings, that will naturally help your video rank better on YouTube. If you have good rankings on Google, your YouTube rankings also get better. Then the obvious, high retention views is what dominates YouTube search results. Ex. Google search “draas” without quotes, my client video is number 5 on Google and number 1 on YouTube. How? Everybody has more views, likes, favorites and comments. But my video is properly optimized, and my Google presents is evident.
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