It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.


Hi Brian, Thanks for sharing your insights on youtube SEO. I recently had my video go viral (it has gotten almost 145,000 views on YouTube and Twitter within a week). The tipping point seemed to be that it was tweeted out by someone as “The Worst Ad on YouTube.” Strangely this person does not have that many followers but it seemed to pick up a tremendous amount of views very quickly. I was running Adwords and Facebook campaigns, but at a pretty low level. Any insights?
I am not even appearing in the SERP (Youtube) while searching for the title of the video. Another point is we have distributed the copyright of our video with other premium youtube channel and now they are appearing almost everywhere in the SERP (even when a user search for the title). They are also expending $90 on a daily basis to promote that video.
Just to be clear. 100-200 views just to give your video that presence, (nobody wants to be the first person to watch your video) 3-5 days after you upload it in the span of 25-50 views a day until you at 100-200 views. Then just keep building quality links then everything else should be natural especially the traffic. Or what’s the point? Have a video getting 100 views per month making me $500. Keyword research should be your main concern, then rankings come easy.
Link roundups are selected and organized updates from bloggers that link out to their favorite content during a given period. Roundups are mutually beneficial relationships. It’s really hard to curate content as it involves a lot of work. The bloggers creating these roundups are actively seeking content to link to. You can land links in bunches. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect on social media. That way, they’ll discover your future updates naturally. I’ve gained some backlinks from link roundups.
Great Stuff Brian!! I have read carfeully throughout your guide and noted down a customized plan for myself to follow everytime I post youtube videos. By the end of the blog post, I saw that you had a checklist already provided haha. It is great however as I’ve written a more customizable one. You information is truly helpful and so valuable. Thanks so much for this blog post.
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes. Learn how to edit your business information

Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.


Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?

Hey Eddy, my name is Stanford Pelage I am a YouTube and Google seo expert. I’ve made several comments on this thread and I would suggest that you went through the entire comments and look click ctrl f and type mrpelge and read all of my comments, that would drastically help you. The thing about YouTube Google rankings since April 2014 Google had a major update, many vseo have been crying but the solution is pretty simple. Treat your important videos like a website, don’t over optimize and don’t keyword stuff. Everyone says to do long articles, I would recommend a 1,000-1,500 word unique article for YouTube videos with a lot of competition. Don’t spam your video filename, don’t spam the tags. Just 3-5 tags would be sufficient. Main keyword,main keyword with an s and an lsi keyword and what your product does would be perfect, don’t want to confuse Google, that represents spam.
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
3) Youtube Description - When typing up your description for all of your Youtube videos you have a maximum of 5,000 words so use them effectively and pepper in your keyword in the description along with other related keywords to your Youtube video. For example read this entire description and you will see the "video optimization" strategy that I use to rank this video on the first page of Youtube.
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
Quick question: You say you don’t recommend payed views (i.e. fiverr) which is understandable for various reasons. However, would you say that if you start from scratch (no social network whatsoever and a brand-new video) it could be beneficial to buy maybe 2,000-5,000 views, a bunch of likes/subscribers/etc. just to get it started and then let it grow organically?
Quora is a website where users generate the content entirely. They post questions via threads and other users answer them. It’s basically a yahoo answers type social network that works like an internet forum. Both threads and answers can receive “upvotes” which signify the answer was worthy and popular. The answers with the most upvotes are put at the thread’s top.
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