Build generic anchor text like watch this video with low pr backlinks and use the high pr backlinks for your main keywords and lsi keywords. Related keywords does wonders for videos. Keep your anchor text ratio at 10 main keywords, 50% url and 20-30 generic, click here, watch this video and so on. Build backlinks with Generic and url first everyday for 2 weeks and keep it consistent, then once you can find your video with serpfox.com then you start with your exact anchor matches and you continue to do generic and url backlinking. Don’t buy views unless you know your video won’t get deleted. I never buy views. Just vseo. Hope this helps.
Hey Brian That was a great article ! I was always curious about Youtube SEO and its quite detailed I’ll try to write the main points in my notepad so I can remember this checklist when doing Youtube Seo 🙂 The tutorial is also quite helpful ! I agree with you on the queries google uses for showing video results, that makes sense now why google shows videos on “How to” queries.
Great article Brian – thanks! Quick question – I had kind of noticed that some search terms Google seems to not want to return videos in the results at all. If we can rank it for a longer tail keyphrase will Google then be more likely to consider ranking it for the original phrase you can’t get ranked for? For example,if I wanted to rank for Holiday Cottages in The Loire (which I wasn’t able to get a video to show up in at ALL for about the first 10 pages) – If I ranked it for How to Book Holiday Cottages in The Loire – would that help get a ranking for that first phrase I wanted to target (Holiday Cottages in The Loire)? Thanks
Hey Brian and Alex, the backlinks doesn’t necessarily help your YouTube rankings, but backlinks from other videos and channels are a big part of the YouTube algorithm and Google rankings is a part of YouTube algorithm as well. What really helps is higher PR backlinks and front page Google rankings, that will naturally help your video rank better on YouTube. If you have good rankings on Google, your YouTube rankings also get better. Then the obvious, high retention views is what dominates YouTube search results. Ex. Google search “draas” without quotes, my client video is number 5 on Google and number 1 on YouTube. How? Everybody has more views, likes, favorites and comments. But my video is properly optimized, and my Google presents is evident.
Google is still nothing but a computer software and if you ranking high in Google make sure you’re ranking high in YouTube so you getting at least 30% suggested video traffic and 25% YouTube search traffic. Google will drop your video if it’s only ranking high because of backlinks. And it’s okay to get 100-200 fake views YouTube don’t care about that, but once it’s like 5,000 views in 2hours for a topic that gets 100 searches a month all from Russia, you going down!
SIDENOTE. The endscreen needs to be baked into your video during the editing process. For our endscreen, both the subscribe circle and “next video” sections are blank. When you add end screen elements, it’ll fill those sections. The subscribe sphere should be 196 x 196 px and the video or playlist rectangle is 410px x 230px. Here’s a free template you can download.
Just for the record I offer a video ranking service both for YouTube and Google. So I know a little about vseo. If you have a brand new product you can throw tons of backlinks to it as long as it looks natural. Google has no idea how this search term will perform so it would be unfair to penalize you. Hopeton you gotta remember Youtube is not just a video site it’s also the 2nd largest search engine and a pretty huge social site. When was the last time you watched just 1 video on YouTube?
One of my favorite ways to give content a boost is to run ads on Facebook targeting people with interests that are relevant to the content. It’s fairly low cost since you are offering a free piece of content. By targeting people with relevant interests to your content, you drive the right people to the content and into the top of your funnel. And if your content resonates with them, they’ll share, link, and engage with the content in ways that will help Google see its value.