There is much you can do right with YouTube but there is also a lot of things you can do wrong! For instance all of my affiliate videos are on the same channel, if Google decided i violated their tos I would have to start all over but Google see the value I bring. I would suggest using different channels for different niches rather than having 1 channel or 1,000 channels.
Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.
Google is still nothing but a computer software and if you ranking high in Google make sure you’re ranking high in YouTube so you getting at least 30% suggested video traffic and 25% YouTube search traffic. Google will drop your video if it’s only ranking high because of backlinks. And it’s okay to get 100-200 fake views YouTube don’t care about that, but once it’s like 5,000 views in 2hours for a topic that gets 100 searches a month all from Russia, you going down!
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
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This is fantastic information and really useful for starting a new YouTube channel. I have a question regarding the length of the videos: I have heard that YouTube does not promote videos that are less than 5 mins in length as “Suggested Videos”, is that true? Some of the YouTubers I have interacted with suggest me to go for videos longer than 5 mins and I was wondering if that would have any impact.
Great post! You just gave me an idea for another passive income stream. I haven’t had any experience with building backlinks in to YouTube vids, but I think that the sheer authority of YT that the internal links alone makes it easier to rank for moderately competitive keywords compared to websites, the farthest I’d go is share it in social media. The key is getting it indexed.

Thank you for your advice. A lot of the content (although really good) was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails. I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!!


Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.

One thing I’ve been curious about from a video SEO standpoint is captions. Logic tells me that if you upload your own caption file to the video, YouTube would use that to discern what your video is about and use that info in how it ranks your video in the results. I’m running an experiment on one of my YouTube channels right now to see if they have any effect on views over time. We’ll see!

Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more


Link roundups are selected and organized updates from bloggers that link out to their favorite content during a given period. Roundups are mutually beneficial relationships. It’s really hard to curate content as it involves a lot of work. The bloggers creating these roundups are actively seeking content to link to. You can land links in bunches. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect on social media. That way, they’ll discover your future updates naturally. I’ve gained some backlinks from link roundups.
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