Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
Just to be clear. 100-200 views just to give your video that presence, (nobody wants to be the first person to watch your video) 3-5 days after you upload it in the span of 25-50 views a day until you at 100-200 views. Then just keep building quality links then everything else should be natural especially the traffic. Or what’s the point? Have a video getting 100 views per month making me $500. Keyword research should be your main concern, then rankings come easy.
SIDENOTE. The endscreen needs to be baked into your video during the editing process. For our endscreen, both the subscribe circle and “next video” sections are blank. When you add end screen elements, it’ll fill those sections. The subscribe sphere should be 196 x 196 px and the video or playlist rectangle is 410px x 230px. Here’s a free template you can download.
YouTube is a very high authority site. Picture this… even though it’s no follow you’ll be surprised just how much juice you can get. 20 no follow backlinks from 20 high pr related channels will do wonders for your video. Said that to say this. Negative Seo is usually used to take out the competition. But if you upload videos from the same ip address that you use to do negative seo to your competitors or yourself, your account will be closed. Here are some facts from about 20 case studies I’ve done. Brian my apologies for high jacking your post. Keyword density 10% yes no more. Keyword in url hyper link, url first keyword first it differs so either or. Backlinks high pr do follow and no follow then views 200-400 max, then crappy backlinks for the boost since YouTube is high authority. It’s so easy I spend on average $5-$10 and usually beat Han Fan who usually make 20 videos a launch! Didn’t learn this from any course just case study after case study. Lately been spending more time optimizing vseo and less time trying to rank. Check this out Google search offline client sniper. Didn’t even upload with file name optimized, 0 backlinks just perfect vseo. Brian I’m more than happy to do a guest post no backlinks needed just glad to help.

I have 1 little problem with your claim about longer videos being better. Personally when I’m looking for a how to solution to a problem I prefer shorter videos because then I won’t have to click through the video to get to my answer. I think eventually it will be about offering the best information in the shortest span of time. I think ultimately that the retention rate of a shorter video with the same quality will beat a longer video just because it has less retention.. because people prefer easy and fast solutions. What do you think?

This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!