Disclaimer: Google™ search engine and PageRank™ algorithm are the trademarks of Google Inc. CheckPageRank.net is not affiliated with Google Inc., but provides publicly available information about pagerank values of websites. We provide our services on "as is" and "as available" basis and we do not provide any guarantees regarding this service stability and/or availability.

Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…


Your the first person that I have found that has mentioned a “video search” in Google. This is a GREAT point that I will continue to look for and title in the right way to acquire these searches. I do mostly local SEO, and many of the terms that I want to target are not viable as “video searches” per say. I have found that combining reviews with local search terms works well, and that videos can rank about 5x faster than traditional SEO when done correctly.

I followed your recommendations but faced some strangeness in video rankings. I have launched a channel on youtube a week ago. I have already uploaded and optimized 3 videos for “video keywords”. And so far i have a situation: two of my videos are ranking high in Youtube (1st and 5th position) but non of them are being shown in Google search results. But at the same time google shows up to 10 video results for those keywords. Do you have any ideas why? Really appreciate your help.


Well, I know you’re “walking the talk” because I found this on the first page of Google while I was looking for ways to promote my family’s new YouTube parody channel! I really appreciate your tips and your videos are really professional. My question is, how do the “rules” differ for promoting funny videos? Are there good places you know of to post those? I know you’re crazy busy but I’d love to hear your advice!
We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. […] The experimental results of this change have proven positive — less clicking, more watching. […] As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.
Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.

Anyway… I’ve been pulling out all the stop to get my Youtube videos ranked, but NOTHING is working. I have just realised though that all of my purchased, drip-fed, high-retention views are from mobile devices. Is this why I’m nowhere to be seen on Google’s SERPs? Also, do you have an e-mail address I could contact you at? I don’t want to take over your comments section single-handedly lol.


Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
3) Youtube Description - When typing up your description for all of your Youtube videos you have a maximum of 5,000 words so use them effectively and pepper in your keyword in the description along with other related keywords to your Youtube video. For example read this entire description and you will see the "video optimization" strategy that I use to rank this video on the first page of Youtube.
Hey Brian! As you know I like to perfect my video rankings in Google. So I would like to share what’s been simply amazing for me. Case study Google search tube sniper pro or any version of that keyword, review, 2, 2 review. And I’m number 1. Won’t share all my secrets but I’m more than generous. I’ve managed to rank well by doing 3 simple things. 1. Using Soovle.com to get lsi keywords. 2. Commenting on the top 3 videos on YouTube for my topic. 3. Adding the top 3 ranking videos on Google YouTube username to my tags and the end of my description. What really helps my rankings is the suggested video views I get from adding the top video tags. Google loves that. Picture this… if the top rated video is being watched and the link is being clicked then the user is finding what they were looking for in Google’s eyes. Genius really.
Disclaimer: Google™ search engine and PageRank™ algorithm are the trademarks of Google Inc. CheckPageRank.net is not affiliated with Google Inc., but provides publicly available information about pagerank values of websites. We provide our services on "as is" and "as available" basis and we do not provide any guarantees regarding this service stability and/or availability.
Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
I have to say, i had no idea it really made a difference to change the title of the video to a kw before uploading to YT I saw almost immediate results. Thanks for the reminder about PAD links to add to diversity… however with that said, after the nightmare that Hummingbird has turned into – do you think that these guidelines still hold up in todays serp??? Really looking forward to your response – I am in a battle with Youtube at the moment and have been experimenting with different strategies for 2 years now 😛
Hi dean , thanks for his information before. I am trying to rank my youtube. Right now , I became the No. 1 video on youtube search. But I have not reached page one on google search. Especially after I type my keywords in google.com there are many competitors i slap in page 2-3. but when i type in my keywords google.co.id, I am in position 10 page 1.
WOW, That’s what i’d call a detailed, step by step guide. I have one question though. When you promote your youtube video (aka building backlinks), have you noticed if it affects it’s rankings inside youtube? Of course if a video is displayed on google it certainly has more views and likes which can affect it’s rankings inside youtube search engine, but i’d like to know if simply by building links on it, i will see positive results inside youtube.
You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
When digital marketing is what you do for a living, you often take for granted that probably 99% of people who use YouTube are NOT professional marketers. They’re just people who use YouTube for fun and as a place to share videos with friends and family. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff.
I followed your recommendations but faced some strangeness in video rankings. I have launched a channel on youtube a week ago. I have already uploaded and optimized 3 videos for “video keywords”. And so far i have a situation: two of my videos are ranking high in Youtube (1st and 5th position) but non of them are being shown in Google search results. But at the same time google shows up to 10 video results for those keywords. Do you have any ideas why? Really appreciate your help.
Great article about youtube videos, but I have a question. I see that you start link building within a few days. What types of links are you building to your site? I heard some people are even spamming links to youtube. I would think that even if google is ok with that now, in the future they might not like it at all and punish you badly. I know you aslo mentioned social signals, is that your only link building? Thanks
Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. But then I read that Google doesn’t crawl videos if they are lazy loaded. Do you think lazy loading is a good idea? Basically what’s more important for SEO: speed, or having Google see the extra video content? Or is there another way to make videos faster?
Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.
Hey Brian. From my experience embeds are just as important because in a way it’s a more powerful link. Most importantly home page contextual embeds on high pr related topics are key but extremely hard to get. I would say 1 of those embeds are worth 2 high pr links. Other than that Brian you’re right. Embeds are powerful because the user have to take time embed and share the video. Like for example Google search passive print system. My video is on the front page 0 backlinks. 10 pdf embeds that don’t show up in Ahrefs. Pretty stealth. But the Youtube button on each embed is a backlink that takes you back to YouTube. So if the site is relevant you technically don’t need backlinks for low competition keywordsuse my vvideo as a staple.
So good advice but you forgot to mention the second most important part to getting your video watched. So youre a nobody and no one knows about you how will you ever rank? keywords and all you talked about arent going to do it so what do you do? as soon as you post your video buy likes comments views and subs to rank thats the secret sauce my friends that gives your video a jumpstart to get it to place on the first page
It good to see someone out there is genuinely trying to help out others to achieve their dreams and goal. Me and my husband have recently started a youtube channel by the name of “foodeasywithsana”. It is a channel about cooking. It has been so hard to get subscribers and views. We are trying to engage audience on many different social networking platforms but the response is very slow. Please can you help us out here. We are lost rightnow.
Great post! You just gave me an idea for another passive income stream. I haven’t had any experience with building backlinks in to YouTube vids, but I think that the sheer authority of YT that the internal links alone makes it easier to rank for moderately competitive keywords compared to websites, the farthest I’d go is share it in social media. The key is getting it indexed.

YouTube is a very high authority site. Picture this… even though it’s no follow you’ll be surprised just how much juice you can get. 20 no follow backlinks from 20 high pr related channels will do wonders for your video. Said that to say this. Negative Seo is usually used to take out the competition. But if you upload videos from the same ip address that you use to do negative seo to your competitors or yourself, your account will be closed. Here are some facts from about 20 case studies I’ve done. Brian my apologies for high jacking your post. Keyword density 10% yes no more. Keyword in url hyper link, url first keyword first it differs so either or. Backlinks high pr do follow and no follow then views 200-400 max, then crappy backlinks for the boost since YouTube is high authority. It’s so easy I spend on average $5-$10 and usually beat Han Fan who usually make 20 videos a launch! Didn’t learn this from any course just case study after case study. Lately been spending more time optimizing vseo and less time trying to rank. Check this out Google search offline client sniper. Didn’t even upload with file name optimized, 0 backlinks just perfect vseo. Brian I’m more than happy to do a guest post no backlinks needed just glad to help.
Well you always write about the keyword “SEO” while giving YouTube examples. How can it help to YouTubers who don’t have any blogs or website (in step 3 – description part)? You could have given examples of YouTubers who are in entertainment industry as well because the people who visit your site are not necessarily webmasters. They could be anyone.
Great content! I’m just wondering about the minimum length of 5 minutes. Do you have any numbers on how many people use the filter ‘short < 4 minutes' option when searching? I use it a lot myself. For me, that is a reason to keep my videos under 4 minutes where possible. Also, if you make your video longer than 5 minutes just for the sake of length, it can hurt the user experience. What are your thoughts on that?
Just to be clear. 100-200 views just to give your video that presence, (nobody wants to be the first person to watch your video) 3-5 days after you upload it in the span of 25-50 views a day until you at 100-200 views. Then just keep building quality links then everything else should be natural especially the traffic. Or what’s the point? Have a video getting 100 views per month making me $500. Keyword research should be your main concern, then rankings come easy.
So good advice but you forgot to mention the second most important part to getting your video watched. So youre a nobody and no one knows about you how will you ever rank? keywords and all you talked about arent going to do it so what do you do? as soon as you post your video buy likes comments views and subs to rank thats the secret sauce my friends that gives your video a jumpstart to get it to place on the first page
SIDENOTE. The endscreen needs to be baked into your video during the editing process. For our endscreen, both the subscribe circle and “next video” sections are blank. When you add end screen elements, it’ll fill those sections. The subscribe sphere should be 196 x 196 px and the video or playlist rectangle is 410px x 230px. Here’s a free template you can download.
Hey Brian That was a great article ! I was always curious about Youtube SEO and its quite detailed I’ll try to write the main points in my notepad so I can remember this checklist when doing Youtube Seo 🙂 The tutorial is also quite helpful ! I agree with you on the queries google uses for showing video results, that makes sense now why google shows videos on “How to” queries.
I read this post months ago. Now that I’ve got around 80 videos and 90 subs, I read it again with a different eye. Trying to really understand ‘keyword’. If I understand you, the keyword isn’t the ENTIRE title. It’s 2 or 3 words that you’re trying to make a video on, the rest is ‘filler’ so that the title makes sense. Is that correct? If so, I’ve been doing this all wrong. And should probably go thru and change all of my video titles. Oh, and I thought we were supposed to fill in all 500 characters of video tags. I’ve been trying to do that. Have I been stuffing without realizing it? Thanks for the great post!
Great article. These are guidelines I usually follow and this helps explain it a bit better for me. I do have a question about the description. When you say “Put your link at the very top of the video”, are you talking about the link to the youtube video or link or your website? My co-worker likes to put in the youtube link that goes to the same video in the description. Does that help?
Just to be clear. 100-200 views just to give your video that presence, (nobody wants to be the first person to watch your video) 3-5 days after you upload it in the span of 25-50 views a day until you at 100-200 views. Then just keep building quality links then everything else should be natural especially the traffic. Or what’s the point? Have a video getting 100 views per month making me $500. Keyword research should be your main concern, then rankings come easy.
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