Just for the record I offer a video ranking service both for YouTube and Google. So I know a little about vseo. If you have a brand new product you can throw tons of backlinks to it as long as it looks natural. Google has no idea how this search term will perform so it would be unfair to penalize you. Hopeton you gotta remember Youtube is not just a video site it’s also the 2nd largest search engine and a pretty huge social site. When was the last time you watched just 1 video on YouTube?
Great article Brian – thanks! Quick question – I had kind of noticed that some search terms Google seems to not want to return videos in the results at all. If we can rank it for a longer tail keyphrase will Google then be more likely to consider ranking it for the original phrase you can’t get ranked for? For example,if I wanted to rank for Holiday Cottages in The Loire (which I wasn’t able to get a video to show up in at ALL for about the first 10 pages) – If I ranked it for How to Book Holiday Cottages in The Loire – would that help get a ranking for that first phrase I wanted to target (Holiday Cottages in The Loire)? Thanks
Great post! You just gave me an idea for another passive income stream. I haven’t had any experience with building backlinks in to YouTube vids, but I think that the sheer authority of YT that the internal links alone makes it easier to rank for moderately competitive keywords compared to websites, the farthest I’d go is share it in social media. The key is getting it indexed.
Hey Brian and Alex, the backlinks doesn’t necessarily help your YouTube rankings, but backlinks from other videos and channels are a big part of the YouTube algorithm and Google rankings is a part of YouTube algorithm as well. What really helps is higher PR backlinks and front page Google rankings, that will naturally help your video rank better on YouTube. If you have good rankings on Google, your YouTube rankings also get better. Then the obvious, high retention views is what dominates YouTube search results. Ex. Google search “draas” without quotes, my client video is number 5 on Google and number 1 on YouTube. How? Everybody has more views, likes, favorites and comments. But my video is properly optimized, and my Google presents is evident.
Quora is a website where users generate the content entirely. They post questions via threads and other users answer them. It’s basically a yahoo answers type social network that works like an internet forum. Both threads and answers can receive “upvotes” which signify the answer was worthy and popular. The answers with the most upvotes are put at the thread’s top.
I followed your recommendations but faced some strangeness in video rankings. I have launched a channel on youtube a week ago. I have already uploaded and optimized 3 videos for “video keywords”. And so far i have a situation: two of my videos are ranking high in Youtube (1st and 5th position) but non of them are being shown in Google search results. But at the same time google shows up to 10 video results for those keywords. Do you have any ideas why? Really appreciate your help.
I have 1 little problem with your claim about longer videos being better. Personally when I’m looking for a how to solution to a problem I prefer shorter videos because then I won’t have to click through the video to get to my answer. I think eventually it will be about offering the best information in the shortest span of time. I think ultimately that the retention rate of a shorter video with the same quality will beat a longer video just because it has less retention.. because people prefer easy and fast solutions. What do you think?
Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. […] The experimental results of this change have proven positive — less clicking, more watching. […] As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.
Just for the record I make a substantial living from YouTube marketing and I also run my own SEO firm with over 250 clients with Google Front Page Rankings. Now I use Fiverr for my YouTube rankings and I agree with Brian but would also like to add a little more value. After you do what Brian suggest visit Fiver and find someone that dripfeeds views for 20 days. 100 views a day for 20 consecutive days works wonders with the right backlink profiles. I’ve ranked for several medium competition keywords without any backlinks. Google will rank your video with social signals from just YouTube. Here is my formula 100 likes, 50 comments, 10% dislikes, 100 subscribers driven from the video, 50 video embeds and about 250 Facebook shares and likes, then build backlinks. There is a link to my Youtube channel feel free to Google search any of my keywords.
Hey Brian. From my experience embeds are just as important because in a way it’s a more powerful link. Most importantly home page contextual embeds on high pr related topics are key but extremely hard to get. I would say 1 of those embeds are worth 2 high pr links. Other than that Brian you’re right. Embeds are powerful because the user have to take time embed and share the video. Like for example Google search passive print system. My video is on the front page 0 backlinks. 10 pdf embeds that don’t show up in Ahrefs. Pretty stealth. But the Youtube button on each embed is a backlink that takes you back to YouTube. So if the site is relevant you technically don’t need backlinks for low competition keywordsuse my vvideo as a staple.
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Some great stuff here. Especially your 17 powerful back-links post which I learned a couple of new things which is awesome. Thanks! My question is Bluehost allows you to have your (Hxxp://backlinko.c0m/bluehostdiscount) redirect to your Bluehost affiliate lander? Or is it you just can’t have your PPC URL as a redirect? I am not sure that I totally understand Bluehost terms. Thanks Brian.
Build generic anchor text like watch this video with low pr backlinks and use the high pr backlinks for your main keywords and lsi keywords. Related keywords does wonders for videos. Keep your anchor text ratio at 10 main keywords, 50% url and 20-30 generic, click here, watch this video and so on. Build backlinks with Generic and url first everyday for 2 weeks and keep it consistent, then once you can find your video with serpfox.com then you start with your exact anchor matches and you continue to do generic and url backlinking. Don’t buy views unless you know your video won’t get deleted. I never buy views. Just vseo. Hope this helps.
Don’t want sound negative you did put lot’s work into this post but the reality is???…..All this strategies our repeated over and over with many other’s and don’t work.. Truth is nobody really know the algorithm of You tube or Facebook. All this is helpful but not the Info that really is needed….Other then that as I said thumps up for the work you put into this..
When digital marketing is what you do for a living, you often take for granted that probably 99% of people who use YouTube are NOT professional marketers. They’re just people who use YouTube for fun and as a place to share videos with friends and family. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff.