As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs.  The inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase.
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.
There is much you can do right with YouTube but there is also a lot of things you can do wrong! For instance all of my affiliate videos are on the same channel, if Google decided i violated their tos I would have to start all over but Google see the value I bring. I would suggest using different channels for different niches rather than having 1 channel or 1,000 channels.
Great Stuff Brian!! I have read carfeully throughout your guide and noted down a customized plan for myself to follow everytime I post youtube videos. By the end of the blog post, I saw that you had a checklist already provided haha. It is great however as I’ve written a more customizable one. You information is truly helpful and so valuable. Thanks so much for this blog post.
I followed your recommendations but faced some strangeness in video rankings. I have launched a channel on youtube a week ago. I have already uploaded and optimized 3 videos for “video keywords”. And so far i have a situation: two of my videos are ranking high in Youtube (1st and 5th position) but non of them are being shown in Google search results. But at the same time google shows up to 10 video results for those keywords. Do you have any ideas why? Really appreciate your help.
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.
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