I read this post months ago. Now that I’ve got around 80 videos and 90 subs, I read it again with a different eye. Trying to really understand ‘keyword’. If I understand you, the keyword isn’t the ENTIRE title. It’s 2 or 3 words that you’re trying to make a video on, the rest is ‘filler’ so that the title makes sense. Is that correct? If so, I’ve been doing this all wrong. And should probably go thru and change all of my video titles. Oh, and I thought we were supposed to fill in all 500 characters of video tags. I’ve been trying to do that. Have I been stuffing without realizing it? Thanks for the great post!


Great article Brian – thanks! Quick question – I had kind of noticed that some search terms Google seems to not want to return videos in the results at all. If we can rank it for a longer tail keyphrase will Google then be more likely to consider ranking it for the original phrase you can’t get ranked for? For example,if I wanted to rank for Holiday Cottages in The Loire (which I wasn’t able to get a video to show up in at ALL for about the first 10 pages) – If I ranked it for How to Book Holiday Cottages in The Loire – would that help get a ranking for that first phrase I wanted to target (Holiday Cottages in The Loire)? Thanks
Thank you for your advice. A lot of the content (although really good) was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails. I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!!
Great post, Brian! I put up a bunch of videos on Youtube that were actually music tracks I produced.. come to find out Youtube banned by account. Why? Probably because I bought views from a website called vingler.com. All the views are from real people, but they are not high retention. I suppose that tripped some kind of red flag and Yotube shut my account down. I still have a personal account, though. I going to try this again!
Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.
If you find any broken links on topically related websites, you can immediately contact the website owner and inform him about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – must be informative and useful for their audience.
Awesome post! It turns out that one of my videos ranked just by following your instructions on video and description optimization. I didn’t even get around to Vagex! I’m sure that if I can rack up more likes and blast a few links(I don’t need to ATM, it’s pretty high in G anyway), I could do even better. I may just set up a few affiliate link videos(out of my niche) as a side income. Plain awesome, man.
There is much you can do right with YouTube but there is also a lot of things you can do wrong! For instance all of my affiliate videos are on the same channel, if Google decided i violated their tos I would have to start all over but Google see the value I bring. I would suggest using different channels for different niches rather than having 1 channel or 1,000 channels.

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Hey Brian. From my experience embeds are just as important because in a way it’s a more powerful link. Most importantly home page contextual embeds on high pr related topics are key but extremely hard to get. I would say 1 of those embeds are worth 2 high pr links. Other than that Brian you’re right. Embeds are powerful because the user have to take time embed and share the video. Like for example Google search passive print system. My video is on the front page 0 backlinks. 10 pdf embeds that don’t show up in Ahrefs. Pretty stealth. But the Youtube button on each embed is a backlink that takes you back to YouTube. So if the site is relevant you technically don’t need backlinks for low competition keywordsuse my vvideo as a staple.
Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
I have 1 little problem with your claim about longer videos being better. Personally when I’m looking for a how to solution to a problem I prefer shorter videos because then I won’t have to click through the video to get to my answer. I think eventually it will be about offering the best information in the shortest span of time. I think ultimately that the retention rate of a shorter video with the same quality will beat a longer video just because it has less retention.. because people prefer easy and fast solutions. What do you think?
Some great stuff here. Especially your 17 powerful back-links post which I learned a couple of new things which is awesome. Thanks! My question is Bluehost allows you to have your (Hxxp://backlinko.c0m/bluehostdiscount) redirect to your Bluehost affiliate lander? Or is it you just can’t have your PPC URL as a redirect? I am not sure that I totally understand Bluehost terms. Thanks Brian.
There is much you can do right with YouTube but there is also a lot of things you can do wrong! For instance all of my affiliate videos are on the same channel, if Google decided i violated their tos I would have to start all over but Google see the value I bring. I would suggest using different channels for different niches rather than having 1 channel or 1,000 channels.
Great article about youtube videos, but I have a question. I see that you start link building within a few days. What types of links are you building to your site? I heard some people are even spamming links to youtube. I would think that even if google is ok with that now, in the future they might not like it at all and punish you badly. I know you aslo mentioned social signals, is that your only link building? Thanks
Brian, When a person subscribes to your YT channel as a result of watching a video, does it matter if they subscribe while Watching the video, or after the video is finished? What about subscribing after only 1 minute of the video or half way through? Does the timing matter? (You had mentioned if they subscribe after watching one of our videos it helps the video rank. I have known that but always wondered if it helps if the video is finished or not?)

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.


Great article about youtube videos, but I have a question. I see that you start link building within a few days. What types of links are you building to your site? I heard some people are even spamming links to youtube. I would think that even if google is ok with that now, in the future they might not like it at all and punish you badly. I know you aslo mentioned social signals, is that your only link building? Thanks

Thank you for your advice. A lot of the content (although really good) was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails. I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!!


3) Youtube Description - When typing up your description for all of your Youtube videos you have a maximum of 5,000 words so use them effectively and pepper in your keyword in the description along with other related keywords to your Youtube video. For example read this entire description and you will see the "video optimization" strategy that I use to rank this video on the first page of Youtube.
Some great stuff here. Especially your 17 powerful back-links post which I learned a couple of new things which is awesome. Thanks! My question is Bluehost allows you to have your (Hxxp://backlinko.c0m/bluehostdiscount) redirect to your Bluehost affiliate lander? Or is it you just can’t have your PPC URL as a redirect? I am not sure that I totally understand Bluehost terms. Thanks Brian.
Your the first person that I have found that has mentioned a “video search” in Google. This is a GREAT point that I will continue to look for and title in the right way to acquire these searches. I do mostly local SEO, and many of the terms that I want to target are not viable as “video searches” per say. I have found that combining reviews with local search terms works well, and that videos can rank about 5x faster than traditional SEO when done correctly.

This logic is excellent. I’m curious as to how well this would work for a film teaser as opposed to an ad or how-to video? Are there any steps one should alter a bit to provide SEO for the teaser? Luckily, I have several different directions I can go with keywords and for a film teaser, it can easily be linked to how-to video keywords. Even though it’s technically advertising for the film, the video is of a mock cooking show on how to bake old fashioned pies, as that’s what these characters do in my film…lots of SEO opportunities that most film teasers wouldn’t normally have! Any further insight would be MUCH appreciated!
Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there's no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.
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