This logic is excellent. I’m curious as to how well this would work for a film teaser as opposed to an ad or how-to video? Are there any steps one should alter a bit to provide SEO for the teaser? Luckily, I have several different directions I can go with keywords and for a film teaser, it can easily be linked to how-to video keywords. Even though it’s technically advertising for the film, the video is of a mock cooking show on how to bake old fashioned pies, as that’s what these characters do in my film…lots of SEO opportunities that most film teasers wouldn’t normally have! Any further insight would be MUCH appreciated!
When digital marketing is what you do for a living, you often take for granted that probably 99% of people who use YouTube are NOT professional marketers. They’re just people who use YouTube for fun and as a place to share videos with friends and family. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff.
Just for the record I offer a video ranking service both for YouTube and Google. So I know a little about vseo. If you have a brand new product you can throw tons of backlinks to it as long as it looks natural. Google has no idea how this search term will perform so it would be unfair to penalize you. Hopeton you gotta remember Youtube is not just a video site it’s also the 2nd largest search engine and a pretty huge social site. When was the last time you watched just 1 video on YouTube?
I even found a terms that return ‘not enough data’ in YouTube but gets 350 searches in Google monthly and the two of the top 3 results are Youtube Videos. While I am now the top video in YT for the term, the #2 Video is the one used in the Google SERPs. Any thoughts on why the Google SERPs choose lower ranking YT videos to show? I am leaning towards the lack of social signals but would love your input.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
7) Social Engagment - Likes, Comments, and social shares are the name of the SEO game. If you have a high likes to dislikes ratio then Youtube will favor your video so the goal is to get as many likes as possible and as many comments as possible. I'm not going to go into detail here as I cover this in this "Youtube VIDEO SEO" tutorial so pay close attention to the end of the video.
Meh, I disagree with your theory about using less tags. You should use all 500 characters for optimal results. There is no proof that likes/dislikes does anything to the SEO. I’m sure that is more for the content makers info and viewers warning. The description can be up to 5000 characters. Best to post your other video links. You have no proof of anything, noone does, we can only guess how youtube seo works..
Just to be clear. 100-200 views just to give your video that presence, (nobody wants to be the first person to watch your video) 3-5 days after you upload it in the span of 25-50 views a day until you at 100-200 views. Then just keep building quality links then everything else should be natural especially the traffic. Or what’s the point? Have a video getting 100 views per month making me $500. Keyword research should be your main concern, then rankings come easy.
Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.