Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. But then I read that Google doesn’t crawl videos if they are lazy loaded. Do you think lazy loading is a good idea? Basically what’s more important for SEO: speed, or having Google see the extra video content? Or is there another way to make videos faster?
Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
I have to say, i had no idea it really made a difference to change the title of the video to a kw before uploading to YT I saw almost immediate results. Thanks for the reminder about PAD links to add to diversity… however with that said, after the nightmare that Hummingbird has turned into – do you think that these guidelines still hold up in todays serp??? Really looking forward to your response – I am in a battle with Youtube at the moment and have been experimenting with different strategies for 2 years now 😛
Hey Brian and Alex, the backlinks doesn’t necessarily help your YouTube rankings, but backlinks from other videos and channels are a big part of the YouTube algorithm and Google rankings is a part of YouTube algorithm as well. What really helps is higher PR backlinks and front page Google rankings, that will naturally help your video rank better on YouTube. If you have good rankings on Google, your YouTube rankings also get better. Then the obvious, high retention views is what dominates YouTube search results. Ex. Google search “draas” without quotes, my client video is number 5 on Google and number 1 on YouTube. How? Everybody has more views, likes, favorites and comments. But my video is properly optimized, and my Google presents is evident.
There is much you can do right with YouTube but there is also a lot of things you can do wrong! For instance all of my affiliate videos are on the same channel, if Google decided i violated their tos I would have to start all over but Google see the value I bring. I would suggest using different channels for different niches rather than having 1 channel or 1,000 channels.