Hey Eddy, my name is Stanford Pelage I am a YouTube and Google seo expert. I’ve made several comments on this thread and I would suggest that you went through the entire comments and look click ctrl f and type mrpelge and read all of my comments, that would drastically help you. The thing about YouTube Google rankings since April 2014 Google had a major update, many vseo have been crying but the solution is pretty simple. Treat your important videos like a website, don’t over optimize and don’t keyword stuff. Everyone says to do long articles, I would recommend a 1,000-1,500 word unique article for YouTube videos with a lot of competition. Don’t spam your video filename, don’t spam the tags. Just 3-5 tags would be sufficient. Main keyword,main keyword with an s and an lsi keyword and what your product does would be perfect, don’t want to confuse Google, that represents spam.
Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
Just for the record I offer a video ranking service both for YouTube and Google. So I know a little about vseo. If you have a brand new product you can throw tons of backlinks to it as long as it looks natural. Google has no idea how this search term will perform so it would be unfair to penalize you. Hopeton you gotta remember Youtube is not just a video site it’s also the 2nd largest search engine and a pretty huge social site. When was the last time you watched just 1 video on YouTube?
It good to see someone out there is genuinely trying to help out others to achieve their dreams and goal. Me and my husband have recently started a youtube channel by the name of “foodeasywithsana”. It is a channel about cooking. It has been so hard to get subscribers and views. We are trying to engage audience on many different social networking platforms but the response is very slow. Please can you help us out here. We are lost rightnow.

Build generic anchor text like watch this video with low pr backlinks and use the high pr backlinks for your main keywords and lsi keywords. Related keywords does wonders for videos. Keep your anchor text ratio at 10 main keywords, 50% url and 20-30 generic, click here, watch this video and so on. Build backlinks with Generic and url first everyday for 2 weeks and keep it consistent, then once you can find your video with serpfox.com then you start with your exact anchor matches and you continue to do generic and url backlinking. Don’t buy views unless you know your video won’t get deleted. I never buy views. Just vseo. Hope this helps.


Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. But then I read that Google doesn’t crawl videos if they are lazy loaded. Do you think lazy loading is a good idea? Basically what’s more important for SEO: speed, or having Google see the extra video content? Or is there another way to make videos faster?

Great Stuff Brian!! I have read carfeully throughout your guide and noted down a customized plan for myself to follow everytime I post youtube videos. By the end of the blog post, I saw that you had a checklist already provided haha. It is great however as I’ve written a more customizable one. You information is truly helpful and so valuable. Thanks so much for this blog post.
Ron, Google just had some major updates, avoid buying any type of views. Like I previous said, high pr backlinks is what you need. Best practice is using about 5 do follow web 2.0 properties to link directly to your YouTube video, and build all backlinks to your 5 web 2.0 properties so if your video gets deleted from buying views you still have all that backlink juice that you can redirect to the new video.
I was wondering if you are still following the replies here..and if you are..my question: I used to be able to land a video on page one of GOOGLE for just about anything as long as the search count was typically under 500,000. It seems now, it is more difficult even to land on the first page for something like this..(and please go look at the examples and provide your input if you are still monitoring this page)
One thing I’ve been curious about from a video SEO standpoint is captions. Logic tells me that if you upload your own caption file to the video, YouTube would use that to discern what your video is about and use that info in how it ranks your video in the results. I’m running an experiment on one of my YouTube channels right now to see if they have any effect on views over time. We’ll see!
I even found a terms that return ‘not enough data’ in YouTube but gets 350 searches in Google monthly and the two of the top 3 results are Youtube Videos. While I am now the top video in YT for the term, the #2 Video is the one used in the Google SERPs. Any thoughts on why the Google SERPs choose lower ranking YT videos to show? I am leaning towards the lack of social signals but would love your input.
One of my favorite ways to give content a boost is to run ads on Facebook targeting people with interests that are relevant to the content. It’s fairly low cost since you are offering a free piece of content. By targeting people with relevant interests to your content, you drive the right people to the content and into the top of your funnel. And if your content resonates with them, they’ll share, link, and engage with the content in ways that will help Google see its value.
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