Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. But then I read that Google doesn’t crawl videos if they are lazy loaded. Do you think lazy loading is a good idea? Basically what’s more important for SEO: speed, or having Google see the extra video content? Or is there another way to make videos faster?
It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
Quick question: You say you don’t recommend payed views (i.e. fiverr) which is understandable for various reasons. However, would you say that if you start from scratch (no social network whatsoever and a brand-new video) it could be beneficial to buy maybe 2,000-5,000 views, a bunch of likes/subscribers/etc. just to get it started and then let it grow organically?
One of my favorite ways to give content a boost is to run ads on Facebook targeting people with interests that are relevant to the content. It’s fairly low cost since you are offering a free piece of content. By targeting people with relevant interests to your content, you drive the right people to the content and into the top of your funnel. And if your content resonates with them, they’ll share, link, and engage with the content in ways that will help Google see its value.