Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
Meh, I disagree with your theory about using less tags. You should use all 500 characters for optimal results. There is no proof that likes/dislikes does anything to the SEO. I’m sure that is more for the content makers info and viewers warning. The description can be up to 5000 characters. Best to post your other video links. You have no proof of anything, noone does, we can only guess how youtube seo works..
Hey Brian That was a great article ! I was always curious about Youtube SEO and its quite detailed I’ll try to write the main points in my notepad so I can remember this checklist when doing Youtube Seo 🙂 The tutorial is also quite helpful ! I agree with you on the queries google uses for showing video results, that makes sense now why google shows videos on “How to” queries.
7) Social Engagment - Likes, Comments, and social shares are the name of the SEO game. If you have a high likes to dislikes ratio then Youtube will favor your video so the goal is to get as many likes as possible and as many comments as possible. I'm not going to go into detail here as I cover this in this "Youtube VIDEO SEO" tutorial so pay close attention to the end of the video.
WOW, That’s what i’d call a detailed, step by step guide. I have one question though. When you promote your youtube video (aka building backlinks), have you noticed if it affects it’s rankings inside youtube? Of course if a video is displayed on google it certainly has more views and likes which can affect it’s rankings inside youtube search engine, but i’d like to know if simply by building links on it, i will see positive results inside youtube.
Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.
One thing I’ve been curious about from a video SEO standpoint is captions. Logic tells me that if you upload your own caption file to the video, YouTube would use that to discern what your video is about and use that info in how it ranks your video in the results. I’m running an experiment on one of my YouTube channels right now to see if they have any effect on views over time. We’ll see!
Great content! I’m just wondering about the minimum length of 5 minutes. Do you have any numbers on how many people use the filter ‘short < 4 minutes' option when searching? I use it a lot myself. For me, that is a reason to keep my videos under 4 minutes where possible. Also, if you make your video longer than 5 minutes just for the sake of length, it can hurt the user experience. What are your thoughts on that?
So good advice but you forgot to mention the second most important part to getting your video watched. So youre a nobody and no one knows about you how will you ever rank? keywords and all you talked about arent going to do it so what do you do? as soon as you post your video buy likes comments views and subs to rank thats the secret sauce my friends that gives your video a jumpstart to get it to place on the first page
Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
Great article. These are guidelines I usually follow and this helps explain it a bit better for me. I do have a question about the description. When you say “Put your link at the very top of the video”, are you talking about the link to the youtube video or link or your website? My co-worker likes to put in the youtube link that goes to the same video in the description. Does that help?
Great post, Brian! I put up a bunch of videos on Youtube that were actually music tracks I produced.. come to find out Youtube banned by account. Why? Probably because I bought views from a website called vingler.com. All the views are from real people, but they are not high retention. I suppose that tripped some kind of red flag and Yotube shut my account down. I still have a personal account, though. I going to try this again!
Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes. Learn how to edit your business information
Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.