You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.

Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
Great article. These are guidelines I usually follow and this helps explain it a bit better for me. I do have a question about the description. When you say “Put your link at the very top of the video”, are you talking about the link to the youtube video or link or your website? My co-worker likes to put in the youtube link that goes to the same video in the description. Does that help?
Ron, Google just had some major updates, avoid buying any type of views. Like I previous said, high pr backlinks is what you need. Best practice is using about 5 do follow web 2.0 properties to link directly to your YouTube video, and build all backlinks to your 5 web 2.0 properties so if your video gets deleted from buying views you still have all that backlink juice that you can redirect to the new video.

Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
Brian, When a person subscribes to your YT channel as a result of watching a video, does it matter if they subscribe while Watching the video, or after the video is finished? What about subscribing after only 1 minute of the video or half way through? Does the timing matter? (You had mentioned if they subscribe after watching one of our videos it helps the video rank. I have known that but always wondered if it helps if the video is finished or not?)
Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
Thank you for your advice. A lot of the content (although really good) was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails. I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!!
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.