Quick question: You say you don’t recommend payed views (i.e. fiverr) which is understandable for various reasons. However, would you say that if you start from scratch (no social network whatsoever and a brand-new video) it could be beneficial to buy maybe 2,000-5,000 views, a bunch of likes/subscribers/etc. just to get it started and then let it grow organically?
Great article Brian – thanks! Quick question – I had kind of noticed that some search terms Google seems to not want to return videos in the results at all. If we can rank it for a longer tail keyphrase will Google then be more likely to consider ranking it for the original phrase you can’t get ranked for? For example,if I wanted to rank for Holiday Cottages in The Loire (which I wasn’t able to get a video to show up in at ALL for about the first 10 pages) – If I ranked it for How to Book Holiday Cottages in The Loire – would that help get a ranking for that first phrase I wanted to target (Holiday Cottages in The Loire)? Thanks
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.
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