What about subtitles & closed captions? I see in one of your comment replies that you’ve uploaded transcripts of your videos but looks like Youtube has 1 spot for transcripts and another for subtitles/CC. Have you tested both transcripts and subtitles/CC? Also, I know the difference between subtitles and CC but there doesn’t appear to be anyone that’s tested once vs the other. Might be something to test.
Hey Brian and Alex, the backlinks doesn’t necessarily help your YouTube rankings, but backlinks from other videos and channels are a big part of the YouTube algorithm and Google rankings is a part of YouTube algorithm as well. What really helps is higher PR backlinks and front page Google rankings, that will naturally help your video rank better on YouTube. If you have good rankings on Google, your YouTube rankings also get better. Then the obvious, high retention views is what dominates YouTube search results. Ex. Google search “draas” without quotes, my client video is number 5 on Google and number 1 on YouTube. How? Everybody has more views, likes, favorites and comments. But my video is properly optimized, and my Google presents is evident.
I read this post months ago. Now that I’ve got around 80 videos and 90 subs, I read it again with a different eye. Trying to really understand ‘keyword’. If I understand you, the keyword isn’t the ENTIRE title. It’s 2 or 3 words that you’re trying to make a video on, the rest is ‘filler’ so that the title makes sense. Is that correct? If so, I’ve been doing this all wrong. And should probably go thru and change all of my video titles. Oh, and I thought we were supposed to fill in all 500 characters of video tags. I’ve been trying to do that. Have I been stuffing without realizing it? Thanks for the great post!
I even found a terms that return ‘not enough data’ in YouTube but gets 350 searches in Google monthly and the two of the top 3 results are Youtube Videos. While I am now the top video in YT for the term, the #2 Video is the one used in the Google SERPs. Any thoughts on why the Google SERPs choose lower ranking YT videos to show? I am leaning towards the lack of social signals but would love your input.
Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank (building QUALITY backlinks ) is very important if you want to improve your search engine rankings.
Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.
These are all great. I am working on implementing most of these. My biggest issue is my site is brand new (2 months). I am ranking for a lot but seem to be limited because, I am assuming, google will not give enough trust to a new site. What should I be doing to overcome the newness of my site? I buy houses in the Dallas Fort Worth area and if you are not number 1 on google then you might as well be on page 10! Any advise would be well received and please keep up the great work!
It good to see someone out there is genuinely trying to help out others to achieve their dreams and goal. Me and my husband have recently started a youtube channel by the name of “foodeasywithsana”. It is a channel about cooking. It has been so hard to get subscribers and views. We are trying to engage audience on many different social networking platforms but the response is very slow. Please can you help us out here. We are lost rightnow.
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Link roundups are selected and organized updates from bloggers that link out to their favorite content during a given period. Roundups are mutually beneficial relationships. It’s really hard to curate content as it involves a lot of work. The bloggers creating these roundups are actively seeking content to link to. You can land links in bunches. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect on social media. That way, they’ll discover your future updates naturally. I’ve gained some backlinks from link roundups.
YouTube is a very high authority site. Picture this… even though it’s no follow you’ll be surprised just how much juice you can get. 20 no follow backlinks from 20 high pr related channels will do wonders for your video. Said that to say this. Negative Seo is usually used to take out the competition. But if you upload videos from the same ip address that you use to do negative seo to your competitors or yourself, your account will be closed. Here are some facts from about 20 case studies I’ve done. Brian my apologies for high jacking your post. Keyword density 10% yes no more. Keyword in url hyper link, url first keyword first it differs so either or. Backlinks high pr do follow and no follow then views 200-400 max, then crappy backlinks for the boost since YouTube is high authority. It’s so easy I spend on average $5-$10 and usually beat Han Fan who usually make 20 videos a launch! Didn’t learn this from any course just case study after case study. Lately been spending more time optimizing vseo and less time trying to rank. Check this out Google search offline client sniper. Didn’t even upload with file name optimized, 0 backlinks just perfect vseo. Brian I’m more than happy to do a guest post no backlinks needed just glad to help.
SIDENOTE. The endscreen needs to be baked into your video during the editing process. For our endscreen, both the subscribe circle and “next video” sections are blank. When you add end screen elements, it’ll fill those sections. The subscribe sphere should be 196 x 196 px and the video or playlist rectangle is 410px x 230px. Here’s a free template you can download.
One of my favorite ways to give content a boost is to run ads on Facebook targeting people with interests that are relevant to the content. It’s fairly low cost since you are offering a free piece of content. By targeting people with relevant interests to your content, you drive the right people to the content and into the top of your funnel. And if your content resonates with them, they’ll share, link, and engage with the content in ways that will help Google see its value.
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