This is another excellent piece of content Brian. I now find myself asking, “What would Brian do?” while creating content/outreach. In this piece though, I cannot wrap my head around your video production only costing $90. Every time I have looked into video production/editing locally, the price has always been $1000+. Perhaps because I live so close to Hollywood LOL.
When digital marketing is what you do for a living, you often take for granted that probably 99% of people who use YouTube are NOT professional marketers. They’re just people who use YouTube for fun and as a place to share videos with friends and family. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff.
This is fantastic information and really useful for starting a new YouTube channel. I have a question regarding the length of the videos: I have heard that YouTube does not promote videos that are less than 5 mins in length as “Suggested Videos”, is that true? Some of the YouTubers I have interacted with suggest me to go for videos longer than 5 mins and I was wondering if that would have any impact.
I read this post months ago. Now that I’ve got around 80 videos and 90 subs, I read it again with a different eye. Trying to really understand ‘keyword’. If I understand you, the keyword isn’t the ENTIRE title. It’s 2 or 3 words that you’re trying to make a video on, the rest is ‘filler’ so that the title makes sense. Is that correct? If so, I’ve been doing this all wrong. And should probably go thru and change all of my video titles. Oh, and I thought we were supposed to fill in all 500 characters of video tags. I’ve been trying to do that. Have I been stuffing without realizing it? Thanks for the great post!
I am not even appearing in the SERP (Youtube) while searching for the title of the video. Another point is we have distributed the copyright of our video with other premium youtube channel and now they are appearing almost everywhere in the SERP (even when a user search for the title). They are also expending $90 on a daily basis to promote that video.
Thank you for your advice. A lot of the content (although really good) was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails. I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!!
Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.
These are all great. I am working on implementing most of these. My biggest issue is my site is brand new (2 months). I am ranking for a lot but seem to be limited because, I am assuming, google will not give enough trust to a new site. What should I be doing to overcome the newness of my site? I buy houses in the Dallas Fort Worth area and if you are not number 1 on google then you might as well be on page 10! Any advise would be well received and please keep up the great work!
It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
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