Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.

Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
Just for the record I offer a video ranking service both for YouTube and Google. So I know a little about vseo. If you have a brand new product you can throw tons of backlinks to it as long as it looks natural. Google has no idea how this search term will perform so it would be unfair to penalize you. Hopeton you gotta remember Youtube is not just a video site it’s also the 2nd largest search engine and a pretty huge social site. When was the last time you watched just 1 video on YouTube?
One thing I’ve been curious about from a video SEO standpoint is captions. Logic tells me that if you upload your own caption file to the video, YouTube would use that to discern what your video is about and use that info in how it ranks your video in the results. I’m running an experiment on one of my YouTube channels right now to see if they have any effect on views over time. We’ll see!
One of my favorite ways to give content a boost is to run ads on Facebook targeting people with interests that are relevant to the content. It’s fairly low cost since you are offering a free piece of content. By targeting people with relevant interests to your content, you drive the right people to the content and into the top of your funnel. And if your content resonates with them, they’ll share, link, and engage with the content in ways that will help Google see its value.
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