Great article Brian – thanks! Quick question – I had kind of noticed that some search terms Google seems to not want to return videos in the results at all. If we can rank it for a longer tail keyphrase will Google then be more likely to consider ranking it for the original phrase you can’t get ranked for? For example,if I wanted to rank for Holiday Cottages in The Loire (which I wasn’t able to get a video to show up in at ALL for about the first 10 pages) – If I ranked it for How to Book Holiday Cottages in The Loire – would that help get a ranking for that first phrase I wanted to target (Holiday Cottages in The Loire)? Thanks
Great article about youtube videos, but I have a question. I see that you start link building within a few days. What types of links are you building to your site? I heard some people are even spamming links to youtube. I would think that even if google is ok with that now, in the future they might not like it at all and punish you badly. I know you aslo mentioned social signals, is that your only link building? Thanks
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes. Learn how to edit your business information
Quick question though. What about a video that ranks quickly within 24 hours and it has no engagment no comments to views… yet because its key word optimized for youtube it ranks very high maybe among low competition keywords!! How could you go into a high competeion keyword and make a great video and have it move to page 1 in a week!! starting from ground zero no engament but great video and SEO.
One of my favorite ways to give content a boost is to run ads on Facebook targeting people with interests that are relevant to the content. It’s fairly low cost since you are offering a free piece of content. By targeting people with relevant interests to your content, you drive the right people to the content and into the top of your funnel. And if your content resonates with them, they’ll share, link, and engage with the content in ways that will help Google see its value.