I read this post months ago. Now that I’ve got around 80 videos and 90 subs, I read it again with a different eye. Trying to really understand ‘keyword’. If I understand you, the keyword isn’t the ENTIRE title. It’s 2 or 3 words that you’re trying to make a video on, the rest is ‘filler’ so that the title makes sense. Is that correct? If so, I’ve been doing this all wrong. And should probably go thru and change all of my video titles. Oh, and I thought we were supposed to fill in all 500 characters of video tags. I’ve been trying to do that. Have I been stuffing without realizing it? Thanks for the great post!
This logic is excellent. I’m curious as to how well this would work for a film teaser as opposed to an ad or how-to video? Are there any steps one should alter a bit to provide SEO for the teaser? Luckily, I have several different directions I can go with keywords and for a film teaser, it can easily be linked to how-to video keywords. Even though it’s technically advertising for the film, the video is of a mock cooking show on how to bake old fashioned pies, as that’s what these characters do in my film…lots of SEO opportunities that most film teasers wouldn’t normally have! Any further insight would be MUCH appreciated!
Hey Eddy, my name is Stanford Pelage I am a YouTube and Google seo expert. I’ve made several comments on this thread and I would suggest that you went through the entire comments and look click ctrl f and type mrpelge and read all of my comments, that would drastically help you. The thing about YouTube Google rankings since April 2014 Google had a major update, many vseo have been crying but the solution is pretty simple. Treat your important videos like a website, don’t over optimize and don’t keyword stuff. Everyone says to do long articles, I would recommend a 1,000-1,500 word unique article for YouTube videos with a lot of competition. Don’t spam your video filename, don’t spam the tags. Just 3-5 tags would be sufficient. Main keyword,main keyword with an s and an lsi keyword and what your product does would be perfect, don’t want to confuse Google, that represents spam.
Well you always write about the keyword “SEO” while giving YouTube examples. How can it help to YouTubers who don’t have any blogs or website (in step 3 – description part)? You could have given examples of YouTubers who are in entertainment industry as well because the people who visit your site are not necessarily webmasters. They could be anyone.
Build generic anchor text like watch this video with low pr backlinks and use the high pr backlinks for your main keywords and lsi keywords. Related keywords does wonders for videos. Keep your anchor text ratio at 10 main keywords, 50% url and 20-30 generic, click here, watch this video and so on. Build backlinks with Generic and url first everyday for 2 weeks and keep it consistent, then once you can find your video with serpfox.com then you start with your exact anchor matches and you continue to do generic and url backlinking. Don’t buy views unless you know your video won’t get deleted. I never buy views. Just vseo. Hope this helps.
Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
Great Stuff Brian!! I have read carfeully throughout your guide and noted down a customized plan for myself to follow everytime I post youtube videos. By the end of the blog post, I saw that you had a checklist already provided haha. It is great however as I’ve written a more customizable one. You information is truly helpful and so valuable. Thanks so much for this blog post.
Hey Brian and Alex, the backlinks doesn’t necessarily help your YouTube rankings, but backlinks from other videos and channels are a big part of the YouTube algorithm and Google rankings is a part of YouTube algorithm as well. What really helps is higher PR backlinks and front page Google rankings, that will naturally help your video rank better on YouTube. If you have good rankings on Google, your YouTube rankings also get better. Then the obvious, high retention views is what dominates YouTube search results. Ex. Google search “draas” without quotes, my client video is number 5 on Google and number 1 on YouTube. How? Everybody has more views, likes, favorites and comments. But my video is properly optimized, and my Google presents is evident.
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Ron, Google just had some major updates, avoid buying any type of views. Like I previous said, high pr backlinks is what you need. Best practice is using about 5 do follow web 2.0 properties to link directly to your YouTube video, and build all backlinks to your 5 web 2.0 properties so if your video gets deleted from buying views you still have all that backlink juice that you can redirect to the new video.
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.