Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Google’s aim is to provide the most relevant result for any given query. Their entire business model relies on them being able to do this, consistently, across hundreds of billions of searches. For that reason, they’ve invested heavily into understanding the intent of queries, i.e., the reason a person typed a specific thing into Google in the first place.
This is another excellent piece of content Brian. I now find myself asking, “What would Brian do?” while creating content/outreach. In this piece though, I cannot wrap my head around your video production only costing $90. Every time I have looked into video production/editing locally, the price has always been $1000+. Perhaps because I live so close to Hollywood LOL.
I was wondering if you are still following the replies here..and if you are..my question: I used to be able to land a video on page one of GOOGLE for just about anything as long as the search count was typically under 500,000. It seems now, it is more difficult even to land on the first page for something like this..(and please go look at the examples and provide your input if you are still monitoring this page)
Just for the record I offer a video ranking service both for YouTube and Google. So I know a little about vseo. If you have a brand new product you can throw tons of backlinks to it as long as it looks natural. Google has no idea how this search term will perform so it would be unfair to penalize you. Hopeton you gotta remember Youtube is not just a video site it’s also the 2nd largest search engine and a pretty huge social site. When was the last time you watched just 1 video on YouTube?
Hey Brian. From my experience embeds are just as important because in a way it’s a more powerful link. Most importantly home page contextual embeds on high pr related topics are key but extremely hard to get. I would say 1 of those embeds are worth 2 high pr links. Other than that Brian you’re right. Embeds are powerful because the user have to take time embed and share the video. Like for example Google search passive print system. My video is on the front page 0 backlinks. 10 pdf embeds that don’t show up in Ahrefs. Pretty stealth. But the Youtube button on each embed is a backlink that takes you back to YouTube. So if the site is relevant you technically don’t need backlinks for low competition keywordsuse my vvideo as a staple.

Hey Brian. From my experience embeds are just as important because in a way it’s a more powerful link. Most importantly home page contextual embeds on high pr related topics are key but extremely hard to get. I would say 1 of those embeds are worth 2 high pr links. Other than that Brian you’re right. Embeds are powerful because the user have to take time embed and share the video. Like for example Google search passive print system. My video is on the front page 0 backlinks. 10 pdf embeds that don’t show up in Ahrefs. Pretty stealth. But the Youtube button on each embed is a backlink that takes you back to YouTube. So if the site is relevant you technically don’t need backlinks for low competition keywordsuse my vvideo as a staple.
There is much you can do right with YouTube but there is also a lot of things you can do wrong! For instance all of my affiliate videos are on the same channel, if Google decided i violated their tos I would have to start all over but Google see the value I bring. I would suggest using different channels for different niches rather than having 1 channel or 1,000 channels.
Meh, I disagree with your theory about using less tags. You should use all 500 characters for optimal results. There is no proof that likes/dislikes does anything to the SEO. I’m sure that is more for the content makers info and viewers warning. The description can be up to 5000 characters. Best to post your other video links. You have no proof of anything, noone does, we can only guess how youtube seo works..
I read this post months ago. Now that I’ve got around 80 videos and 90 subs, I read it again with a different eye. Trying to really understand ‘keyword’. If I understand you, the keyword isn’t the ENTIRE title. It’s 2 or 3 words that you’re trying to make a video on, the rest is ‘filler’ so that the title makes sense. Is that correct? If so, I’ve been doing this all wrong. And should probably go thru and change all of my video titles. Oh, and I thought we were supposed to fill in all 500 characters of video tags. I’ve been trying to do that. Have I been stuffing without realizing it? Thanks for the great post!

This logic is excellent. I’m curious as to how well this would work for a film teaser as opposed to an ad or how-to video? Are there any steps one should alter a bit to provide SEO for the teaser? Luckily, I have several different directions I can go with keywords and for a film teaser, it can easily be linked to how-to video keywords. Even though it’s technically advertising for the film, the video is of a mock cooking show on how to bake old fashioned pies, as that’s what these characters do in my film…lots of SEO opportunities that most film teasers wouldn’t normally have! Any further insight would be MUCH appreciated!
YouTube is a very high authority site. Picture this… even though it’s no follow you’ll be surprised just how much juice you can get. 20 no follow backlinks from 20 high pr related channels will do wonders for your video. Said that to say this. Negative Seo is usually used to take out the competition. But if you upload videos from the same ip address that you use to do negative seo to your competitors or yourself, your account will be closed. Here are some facts from about 20 case studies I’ve done. Brian my apologies for high jacking your post. Keyword density 10% yes no more. Keyword in url hyper link, url first keyword first it differs so either or. Backlinks high pr do follow and no follow then views 200-400 max, then crappy backlinks for the boost since YouTube is high authority. It’s so easy I spend on average $5-$10 and usually beat Han Fan who usually make 20 videos a launch! Didn’t learn this from any course just case study after case study. Lately been spending more time optimizing vseo and less time trying to rank. Check this out Google search offline client sniper. Didn’t even upload with file name optimized, 0 backlinks just perfect vseo. Brian I’m more than happy to do a guest post no backlinks needed just glad to help.
SIDENOTE. The endscreen needs to be baked into your video during the editing process. For our endscreen, both the subscribe circle and “next video” sections are blank. When you add end screen elements, it’ll fill those sections. The subscribe sphere should be 196 x 196 px and the video or playlist rectangle is 410px x 230px. Here’s a free template you can download.
SIDENOTE. The endscreen needs to be baked into your video during the editing process. For our endscreen, both the subscribe circle and “next video” sections are blank. When you add end screen elements, it’ll fill those sections. The subscribe sphere should be 196 x 196 px and the video or playlist rectangle is 410px x 230px. Here’s a free template you can download.
Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank (building QUALITY backlinks ) is very important if you want to improve your search engine rankings.
7) Social Engagment - Likes, Comments, and social shares are the name of the SEO game. If you have a high likes to dislikes ratio then Youtube will favor your video so the goal is to get as many likes as possible and as many comments as possible. I'm not going to go into detail here as I cover this in this "Youtube VIDEO SEO" tutorial so pay close attention to the end of the video.

Hi Brian, Thanks for sharing your insights on youtube SEO. I recently had my video go viral (it has gotten almost 145,000 views on YouTube and Twitter within a week). The tipping point seemed to be that it was tweeted out by someone as “The Worst Ad on YouTube.” Strangely this person does not have that many followers but it seemed to pick up a tremendous amount of views very quickly. I was running Adwords and Facebook campaigns, but at a pretty low level. Any insights?
Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
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