Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
Ok I had a recent video that literally a week later was on page one for keyword which was competitive and now it’s fallen way off serps. I’ve dug around and heard that GGle/YT in Feb did an algo change. All I know is I was so happy and then depressed as nothing in the video had changed…Any comments. And I haven’t read the comments yet perhaps some info…
Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!

Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
WOW, That’s what i’d call a detailed, step by step guide. I have one question though. When you promote your youtube video (aka building backlinks), have you noticed if it affects it’s rankings inside youtube? Of course if a video is displayed on google it certainly has more views and likes which can affect it’s rankings inside youtube search engine, but i’d like to know if simply by building links on it, i will see positive results inside youtube.

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Promoting your blogs is important to let people know of its existence and to improve traffic. The more you promote, the better your blog’s relevance is displayed and popularity soars. Before publishing your new piece of content, reach out to an influential blogger in your industry. Once your content is published, share it on social media and mention the people you’ve referenced. Anytime you mention someone, include a link to someone’s article and inform that person by sending an email.


Google is still nothing but a computer software and if you ranking high in Google make sure you’re ranking high in YouTube so you getting at least 30% suggested video traffic and 25% YouTube search traffic. Google will drop your video if it’s only ranking high because of backlinks. And it’s okay to get 100-200 fake views YouTube don’t care about that, but once it’s like 5,000 views in 2hours for a topic that gets 100 searches a month all from Russia, you going down!
Quick question: You say you don’t recommend payed views (i.e. fiverr) which is understandable for various reasons. However, would you say that if you start from scratch (no social network whatsoever and a brand-new video) it could be beneficial to buy maybe 2,000-5,000 views, a bunch of likes/subscribers/etc. just to get it started and then let it grow organically?
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
7) Social Engagment - Likes, Comments, and social shares are the name of the SEO game. If you have a high likes to dislikes ratio then Youtube will favor your video so the goal is to get as many likes as possible and as many comments as possible. I'm not going to go into detail here as I cover this in this "Youtube VIDEO SEO" tutorial so pay close attention to the end of the video.
Great Stuff Brian!! I have read carfeully throughout your guide and noted down a customized plan for myself to follow everytime I post youtube videos. By the end of the blog post, I saw that you had a checklist already provided haha. It is great however as I’ve written a more customizable one. You information is truly helpful and so valuable. Thanks so much for this blog post.
Promoting your blogs is important to let people know of its existence and to improve traffic. The more you promote, the better your blog’s relevance is displayed and popularity soars. Before publishing your new piece of content, reach out to an influential blogger in your industry. Once your content is published, share it on social media and mention the people you’ve referenced. Anytime you mention someone, include a link to someone’s article and inform that person by sending an email.
I even found a terms that return ‘not enough data’ in YouTube but gets 350 searches in Google monthly and the two of the top 3 results are Youtube Videos. While I am now the top video in YT for the term, the #2 Video is the one used in the Google SERPs. Any thoughts on why the Google SERPs choose lower ranking YT videos to show? I am leaning towards the lack of social signals but would love your input.
Thank you for your advice. A lot of the content (although really good) was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails. I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!!
Great article about youtube videos, but I have a question. I see that you start link building within a few days. What types of links are you building to your site? I heard some people are even spamming links to youtube. I would think that even if google is ok with that now, in the future they might not like it at all and punish you badly. I know you aslo mentioned social signals, is that your only link building? Thanks
Hey Brian That was a great article ! I was always curious about Youtube SEO and its quite detailed I’ll try to write the main points in my notepad so I can remember this checklist when doing Youtube Seo 🙂 The tutorial is also quite helpful ! I agree with you on the queries google uses for showing video results, that makes sense now why google shows videos on “How to” queries.
I have to say, i had no idea it really made a difference to change the title of the video to a kw before uploading to YT I saw almost immediate results. Thanks for the reminder about PAD links to add to diversity… however with that said, after the nightmare that Hummingbird has turned into – do you think that these guidelines still hold up in todays serp??? Really looking forward to your response – I am in a battle with Youtube at the moment and have been experimenting with different strategies for 2 years now 😛
We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. […] The experimental results of this change have proven positive — less clicking, more watching. […] As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.
Hello. I just want to say thanks for this tutorial, it is SUPER HELPFUL! One question though; I can’t seem to find where on my channel or which page that shows me the “About Results” you know, for determining if a key word is too large to compete with. I see in your tutorials how it appears at the top of the page not too far from where it says “filter” after searching the word or phrase. Did YouTube get rid if this display? Please let me know brother when you can. Thanks!@
Well you always write about the keyword “SEO” while giving YouTube examples. How can it help to YouTubers who don’t have any blogs or website (in step 3 – description part)? You could have given examples of YouTubers who are in entertainment industry as well because the people who visit your site are not necessarily webmasters. They could be anyone.

Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.
These are all great. I am working on implementing most of these. My biggest issue is my site is brand new (2 months). I am ranking for a lot but seem to be limited because, I am assuming, google will not give enough trust to a new site. What should I be doing to overcome the newness of my site? I buy houses in the Dallas Fort Worth area and if you are not number 1 on google then you might as well be on page 10! Any advise would be well received and please keep up the great work!
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