Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
Awesome post! It turns out that one of my videos ranked just by following your instructions on video and description optimization. I didn’t even get around to Vagex! I’m sure that if I can rack up more likes and blast a few links(I don’t need to ATM, it’s pretty high in G anyway), I could do even better. I may just set up a few affiliate link videos(out of my niche) as a side income. Plain awesome, man.
Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.

It’s a simple Google Chrome extension. First, you have to install the extension in your Google Chrome browser. Once installed, it will appear as a little checkmark icon beside your address bar. When you click on it, it will immediately start scanning all the links on a particular web page. If a link is broken or dead, it will be highlighted in red, and the error will be shown right beside the text (e.g., “404”).
I have 1 little problem with your claim about longer videos being better. Personally when I’m looking for a how to solution to a problem I prefer shorter videos because then I won’t have to click through the video to get to my answer. I think eventually it will be about offering the best information in the shortest span of time. I think ultimately that the retention rate of a shorter video with the same quality will beat a longer video just because it has less retention.. because people prefer easy and fast solutions. What do you think?
This is fantastic information and really useful for starting a new YouTube channel. I have a question regarding the length of the videos: I have heard that YouTube does not promote videos that are less than 5 mins in length as “Suggested Videos”, is that true? Some of the YouTubers I have interacted with suggest me to go for videos longer than 5 mins and I was wondering if that would have any impact.
Don’t want sound negative you did put lot’s work into this post but the reality is???…..All this strategies our repeated over and over with many other’s and don’t work.. Truth is nobody really know the algorithm of You tube or Facebook. All this is helpful but not the Info that really is needed….Other then that as I said thumps up for the work you put into this..
Ron, Google just had some major updates, avoid buying any type of views. Like I previous said, high pr backlinks is what you need. Best practice is using about 5 do follow web 2.0 properties to link directly to your YouTube video, and build all backlinks to your 5 web 2.0 properties so if your video gets deleted from buying views you still have all that backlink juice that you can redirect to the new video.

Quick question: You say you don’t recommend payed views (i.e. fiverr) which is understandable for various reasons. However, would you say that if you start from scratch (no social network whatsoever and a brand-new video) it could be beneficial to buy maybe 2,000-5,000 views, a bunch of likes/subscribers/etc. just to get it started and then let it grow organically?
Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. But then I read that Google doesn’t crawl videos if they are lazy loaded. Do you think lazy loading is a good idea? Basically what’s more important for SEO: speed, or having Google see the extra video content? Or is there another way to make videos faster?

Hi Brian, Thanks for sharing your insights on youtube SEO. I recently had my video go viral (it has gotten almost 145,000 views on YouTube and Twitter within a week). The tipping point seemed to be that it was tweeted out by someone as “The Worst Ad on YouTube.” Strangely this person does not have that many followers but it seemed to pick up a tremendous amount of views very quickly. I was running Adwords and Facebook campaigns, but at a pretty low level. Any insights?

Anyway… I’ve been pulling out all the stop to get my Youtube videos ranked, but NOTHING is working. I have just realised though that all of my purchased, drip-fed, high-retention views are from mobile devices. Is this why I’m nowhere to be seen on Google’s SERPs? Also, do you have an e-mail address I could contact you at? I don’t want to take over your comments section single-handedly lol.
Great article! I’m having some difficulty finding Video Keywords, as most of the relevant keywords in our line of business are not showing YouTube results on the first page. Is it possible that there just aren’t YouTube videos out there that fit this particular keyword to fill the space (and that’s why nothing is showing up), or does that more likely mean that Google hasn’t allocated the video space on page 1? Thanks!
Great content! I’m just wondering about the minimum length of 5 minutes. Do you have any numbers on how many people use the filter ‘short < 4 minutes' option when searching? I use it a lot myself. For me, that is a reason to keep my videos under 4 minutes where possible. Also, if you make your video longer than 5 minutes just for the sake of length, it can hurt the user experience. What are your thoughts on that?
I even found a terms that return ‘not enough data’ in YouTube but gets 350 searches in Google monthly and the two of the top 3 results are Youtube Videos. While I am now the top video in YT for the term, the #2 Video is the one used in the Google SERPs. Any thoughts on why the Google SERPs choose lower ranking YT videos to show? I am leaning towards the lack of social signals but would love your input.
Quora is a website where users generate the content entirely. They post questions via threads and other users answer them. It’s basically a yahoo answers type social network that works like an internet forum. Both threads and answers can receive “upvotes” which signify the answer was worthy and popular. The answers with the most upvotes are put at the thread’s top.
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