When digital marketing is what you do for a living, you often take for granted that probably 99% of people who use YouTube are NOT professional marketers. They’re just people who use YouTube for fun and as a place to share videos with friends and family. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff.
Hey Brian, thanks for the great information. Most S.E.O (Trainers) leave out a lot of useful information leaving me stuck but not you man. I already signed up for the checklist and ready to work hard. I’m starting a beauty channel and beauty blog and we both know I need all the S.E.O tips that are around lol. Thanks again and looking forward to read more of your great content!
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.
Your the first person that I have found that has mentioned a “video search” in Google. This is a GREAT point that I will continue to look for and title in the right way to acquire these searches. I do mostly local SEO, and many of the terms that I want to target are not viable as “video searches” per say. I have found that combining reviews with local search terms works well, and that videos can rank about 5x faster than traditional SEO when done correctly.

Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement (retention views, comments, social media shares, ecc.) or should I add also classic backlinks (anchor text to the video url, from other sites)? I still don’t understand If the last ones are almost useless or actually useful.
Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.
Just for the record I make a substantial living from YouTube marketing and I also run my own SEO firm with over 250 clients with Google Front Page Rankings. Now I use Fiverr for my YouTube rankings and I agree with Brian but would also like to add a little more value. After you do what Brian suggest visit Fiver and find someone that dripfeeds views for 20 days. 100 views a day for 20 consecutive days works wonders with the right backlink profiles. I’ve ranked for several medium competition keywords without any backlinks. Google will rank your video with social signals from just YouTube. Here is my formula 100 likes, 50 comments, 10% dislikes, 100 subscribers driven from the video, 50 video embeds and about 250 Facebook shares and likes, then build backlinks. There is a link to my Youtube channel feel free to Google search any of my keywords.
Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.
YouTube is a very high authority site. Picture this… even though it’s no follow you’ll be surprised just how much juice you can get. 20 no follow backlinks from 20 high pr related channels will do wonders for your video. Said that to say this. Negative Seo is usually used to take out the competition. But if you upload videos from the same ip address that you use to do negative seo to your competitors or yourself, your account will be closed. Here are some facts from about 20 case studies I’ve done. Brian my apologies for high jacking your post. Keyword density 10% yes no more. Keyword in url hyper link, url first keyword first it differs so either or. Backlinks high pr do follow and no follow then views 200-400 max, then crappy backlinks for the boost since YouTube is high authority. It’s so easy I spend on average $5-$10 and usually beat Han Fan who usually make 20 videos a launch! Didn’t learn this from any course just case study after case study. Lately been spending more time optimizing vseo and less time trying to rank. Check this out Google search offline client sniper. Didn’t even upload with file name optimized, 0 backlinks just perfect vseo. Brian I’m more than happy to do a guest post no backlinks needed just glad to help.
One thing I’ve been curious about from a video SEO standpoint is captions. Logic tells me that if you upload your own caption file to the video, YouTube would use that to discern what your video is about and use that info in how it ranks your video in the results. I’m running an experiment on one of my YouTube channels right now to see if they have any effect on views over time. We’ll see!
Great article Brian – thanks! Quick question – I had kind of noticed that some search terms Google seems to not want to return videos in the results at all. If we can rank it for a longer tail keyphrase will Google then be more likely to consider ranking it for the original phrase you can’t get ranked for? For example,if I wanted to rank for Holiday Cottages in The Loire (which I wasn’t able to get a video to show up in at ALL for about the first 10 pages) – If I ranked it for How to Book Holiday Cottages in The Loire – would that help get a ranking for that first phrase I wanted to target (Holiday Cottages in The Loire)? Thanks

Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.

I have 1 little problem with your claim about longer videos being better. Personally when I’m looking for a how to solution to a problem I prefer shorter videos because then I won’t have to click through the video to get to my answer. I think eventually it will be about offering the best information in the shortest span of time. I think ultimately that the retention rate of a shorter video with the same quality will beat a longer video just because it has less retention.. because people prefer easy and fast solutions. What do you think?


Thanks for sharing and explaining the Ultimate Youtube SEO guide, very helpfull! I have a question, is it better to rank hosted videos (for example Wistia) which don’t show up in Youtube or to rank Youtube videos? Hosted videos show up in google video and take the visitor directly to your page while youtube does not (only in description). Which video platform would you advise?
What about subtitles & closed captions? I see in one of your comment replies that you’ve uploaded transcripts of your videos but looks like Youtube has 1 spot for transcripts and another for subtitles/CC. Have you tested both transcripts and subtitles/CC? Also, I know the difference between subtitles and CC but there doesn’t appear to be anyone that’s tested once vs the other. Might be something to test.
Don’t want sound negative you did put lot’s work into this post but the reality is???…..All this strategies our repeated over and over with many other’s and don’t work.. Truth is nobody really know the algorithm of You tube or Facebook. All this is helpful but not the Info that really is needed….Other then that as I said thumps up for the work you put into this..
[…] Los motores de búsqueda son muy sofisticados, pero aún tienen limitaciones virtuales que el cerebro humano no tiene. Descubrir cómo clasificar un sitio completamente nuevo en la optimización de motores de búsqueda de Google es una acumulación de estrategias y técnicas utilizadas para aumentar el número de visitantes a un sitio web al obtener una clasificación alta en los resultados de búsqueda. Una característica importante del SEO es hacer que su sitio web sea inteligible tanto para los usuarios como para los robots de los motores de búsqueda. El SEO ayuda a los motores a descubrir de qué se trata una página en particular y cómo puede ser útil para los usuarios. En el alto nivel de competencia actual, es imperativo estar lo más alto posible en los resultados de búsqueda, y eso viene con una estrategia de SEO eficiente. Sin embargo, muchos no están seguros de cómo clasificar un nuevo sitio web en Google. Echemos un vistazo a los dos tipos de SEO: SEO en la página y SEO fuera de la página. SEO en la página El SEO en la página es la práctica de optimizar páginas individuales para obtener una clasificación más alta y ganar tráfico orgánico más relevante. En este artículo, encontrará diferentes consejos sobre el SEO en la página: 1. Inicie las etiquetas de título con su palabra clave objetivo: su empresa / producto puede estar justo en la página de resultados de búsqueda de Google con la palabra clave adecuada, canalizando una gran cantidad de tráfico a su sitio web Por el contrario, una palabra clave desacertada o inadecuada puede hacer que la oportunidad de su sitio de prominencia sea más remota que nunca. El título del artículo define su contenido y, como tal, un título rico en palabras clave tiene mayor peso con Google. En general, cuanto más cerca esté la palabra clave del comienzo de la etiqueta del título, más peso tendrá con los motores de búsqueda. Puede ver esto en acción buscando la palabra clave competitiva en Google. Como puede ver, la mayoría de las páginas que se clasifican para palabras clave competitivas las ubican estratégicamente al comienzo de sus etiquetas de título. Aunque no es obligatorio, es prudente hacerlo, ya que hará que su sitio web sea más relevante para lo que buscan las personas. 2. Suelte la palabra clave en las primeras 100 palabras: el lugar ideal para comenzar a poner palabras clave en un artículo es dentro de las primeras 100 palabras. Hay muchos para quienes esto viene naturalmente, pero una gran cantidad de bloggers prefieren una introducción larga antes de molestarse con una palabra clave. Esto no es aconsejable debido a las razones obvias por las que Google no lo encontraría muy relevante en los resultados de búsqueda. Aquí hay un ejemplo de Positionly (Unamo SEO ya): se utilizó una palabra clave “marketing de contenidos” al principio del artículo. Colocar una palabra clave cerca del comienzo del artículo asegura que Google tenga más facilidad para comprender el tema y la relevancia del artículo. 3. Use enlaces salientes: los enlaces salientes son la fuente principal de atraer más atención a su sitio web. Hay muchas personas que cometen el error de no incluir enlaces a otros sitios web / artículos. Los enlaces salientes muestran a Google que el artículo es válido e informativo y que ambos son requisitos vitales para la clasificación. Por lo tanto, asegúrese de que si no lo está haciendo, agregue enlaces salientes a cada uno de sus artículos. Solo asegúrese de que los enlaces sean lo suficientemente relevantes para su contenido y de fuentes auténticas y de alta calidad. 4. Escriba meta descripciones para cada página: las meta descripciones son uno de los elementos más importantes y visibles, junto a su etiqueta de título y URL, que convencen a las personas de hacer clic. Si desea tráfico en su último artículo y de manera eficiente en su sitio web, asegúrese de que las meta descripciones sean atractivas e informativas. Deben despertar la curiosidad del espectador dentro del límite de 150 palabras. Recuerde que USTED también hace clic en un resultado en particular después de leer la meta descripción. La misma mentalidad se extiende a tu audiencia. Presta atención a las meta descripciones y, naturalmente, verás los resultados. 5. Ponga su palabra clave objetivo en la URL: como las palabras clave son esencialmente la columna vertebral del SEO en la página, debe prestarles mucha atención. No hay razón para no incluirlos en sus URL. La inclusión tiene sus beneficios. Cuando asimila la palabra clave objetivo en la URL, se asegura de que Google tenga otra razón y forma de considerar su artículo como más relevante para una frase en particular. 6. Agregue palabras clave a su publicación estratégicamente: la ubicación estratégica de palabras clave es fundamental para el éxito de una publicación … Fuente […]
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