1) Youtube Keyword Research - When you're creating a Youtube video you must create the video with a purpose. Randomly making a Youtube video without doing any keyword research will NOT rank your video on the first page of youtube in 24 hours or less. Follow what I teach you in this video and if you would like to leverage the tool that helps you do keyword research for all your youtube videos then i've left the link above.
Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
Brian, When a person subscribes to your YT channel as a result of watching a video, does it matter if they subscribe while Watching the video, or after the video is finished? What about subscribing after only 1 minute of the video or half way through? Does the timing matter? (You had mentioned if they subscribe after watching one of our videos it helps the video rank. I have known that but always wondered if it helps if the video is finished or not?)
Great article Brian – thanks! Quick question – I had kind of noticed that some search terms Google seems to not want to return videos in the results at all. If we can rank it for a longer tail keyphrase will Google then be more likely to consider ranking it for the original phrase you can’t get ranked for? For example,if I wanted to rank for Holiday Cottages in The Loire (which I wasn’t able to get a video to show up in at ALL for about the first 10 pages) – If I ranked it for How to Book Holiday Cottages in The Loire – would that help get a ranking for that first phrase I wanted to target (Holiday Cottages in The Loire)? Thanks
Quick question though. What about a video that ranks quickly within 24 hours and it has no engagment no comments to views… yet because its key word optimized for youtube it ranks very high maybe among low competition keywords!! How could you go into a high competeion keyword and make a great video and have it move to page 1 in a week!! starting from ground zero no engament but great video and SEO.
Youtube videos seem top of the search for almost everything now.I get Youtube is a massive cash cow for Google, but a lot of these videos that outrank traditional web pages are rubbish. It’s getting to the point where Google are compromising their own search engine. By the time you’ve scrolled past the ads and the videos, you may as well start on page two.
Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.