Thanks for the post. I found you through a G search for how to rank a YouTube video. I honestly think with the recent G update, they are trying to force their adwords and YT and everything else they own to the user. So I think that the new “niche site” is going to be YT videos. I lost a ton of rankings to my niche site over the weekend. My entire website went from average 800 UV a day to 10… Really made my heart sink. Just as I was starting to do well with SEO ha ha.
Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. But then I read that Google doesn’t crawl videos if they are lazy loaded. Do you think lazy loading is a good idea? Basically what’s more important for SEO: speed, or having Google see the extra video content? Or is there another way to make videos faster?
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.